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Heike Matthiesen/News de /Against the Social Media Mainstream

Against the Social Media Mainstream

Against the Social Media Mainstream

It is a quite new phenomenon, collegues of mine closing their facebookprofiles…
No matter if you like the blue giant, one thing is right now fact( april 2013) : Facebook is mainstream!
Friends from school are there, all your family, maybe even your grandparents, collegues, business contacts, fans, it is wild heteregeneous mixture of contacts..
And all those who say: “oh, I waste to much time there”- who is forcing you to play games and watch every funny video flooding your timeline?
And of course, the big excitement about the possibilities of socialmedia is calming down to almost being bored, it has simply turned into a part of all our everyday lifes!

Today, so many of us – the artists are trying to find our audience and the habits have changed:
How many times in the last months did you really go to an artist’s homepage, just thinking: “Oh, let me check his/her news..”
-How many artist’s homepages have you subscribed with RSS or something similar and really read the feed?
-How many newsletters have you subscribed and do you really open and read?
-How many times do you check local newspapers for concerts?
-How many specialised magazine you really read?
-How do you find out about concerts in your region within a acceptable travelling distance not listed in your local newspaper?
-Okay, even worse question, do you read regularly a local newspaper?

These are all questions from the listener’s point of view– now switch to the artist’s view:
-How big is the part of audience contact you receive through your homepage compared to contact in Social Media?
-How many concerts offers come through your homepage and how many through other channels?
-How many people are in your newsletter list?
It is not the point that your “hardcore”-fans recieve the news, they will find out anyway… but how to reach everybody else?

Habits constantly change but nowadays it seems to be the rule that everything should be available with the smallest click number possible- meaning: offer the possibility for contact with you where the people are ( of course without agressive egospamming)!

Treat yourself with a diet 🙂

1) Don’t watch every video
2) Don’t play games
3) Switch off chats/Skype
4) Give yourself permission for lets sayfor example 30 minutes and really switch off after 40 minutes and go back to the instruments ( I use my practising breaks for internet)!

See Social Media also as part of your professional being, it is like booking etc a certain percentage of your life..

And then add freetime there just for fun and friendships!!!